Trustpower

From humble beginnings, as the first power station in Tauranga, in 1915, Trustpower has come a long way; today, it’s now the only true multi-utility provider in New Zealand supplying energy, gas and telecommunication services. In 2012 Trustpower rebranded their organisation to reposition themselves as more than a power company and a new website was a significant part of that rebrand.

 

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Trustpower engaged Cucumber to develop a new site on the Sitecore Experience Platform. Central to achieving Trustpower’s ambitious requirements were personalisation and customer personas.

Since launch, in January 2014, the results have been impressive, customers’ website visits are lasting longer (almost doubling, from an average visit time of 2.13 minutes to 4.25 minutes). There has been a 272% increase in traffic to the site on average each month, with a 230% increase in site traffic from search engines. The mobile responsive site has also seen an increase in engagement and conversion from users on mobile devices.

Mobile traffic jumped by 8% and, as a result, 15.7% of all online new customer acquisitions now come from mobile users.

The website has also enabled Trustpower to increase the number of services purchased by each customer, as most customers signing up online take both energy and telco services. Also since launching the site, Trustpower also received the ROI Award and the Retail, Wholesale and Consumer Goods Award at the Sitecore Experience Awards.

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WHAT WAS INVOLVED

  • Alignment between business and digital objectives
  • Customer persona development based on research and field work
  • User led requirements process
  • Development on the Sitecore Experience Platform
  • Integration with key Trustpower business systems such as ERP and CRM
  • Sitecore Digital Marketing functionality utilised to deliver personalised content and automated workflows
  • Ongoing optimisation

“The Sitecore website allows Trustpower’s marketers to easily create and personalise content, as well as establish and run targeted campaigns, and optimise content while reacting to market changes much faster.

Simon Clarke
Trustpower, CIO

Simon Clarke

Trustpower, CIO

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