We’re thirsty for insights and curious about what makes things tick.

As kids, our Strategists were the kind of people you’d find dismantling toys to see how they worked or asking ‘why?’ one too many times.  That curiosity and hunger to learn is put to good use at Cucumber.



What We Do


Define the Problem

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Define the Problem

Defining the right problem means that when thinking about a solution we focus on the problem and not on its symptom.​

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Identify the Benefits

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Identify the Benefits

Identifying the benefits you and your customers/users expect from any solution guides the definition of the solution to ensure success.​

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Understand the Journey

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Understand the Journey

Working collaboratively with you and end users we map out the process or journey to ​understand the process, people and systems involved.​

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Confirm Direction

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Confirm Direction

We present insights and recommendations to confirm the focus when defining what the future could look like.​

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