Taking a human-centred approach we get to the heart of the experience one post-it at a time.

Human-centered design is a creative approach to problem solving and is central to our strategic design process at Cucumber. It’s about building a deep empathy with the people we’re designing for; generating heaps of ideas; building prototypes at different levels of fidelity; sharing what we’ve made with the people we’re designing for; and eventually putting innovative new solutions out in the wild.



What we do


Digital Strategy & Roadmapping

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Digital Strategy & Roadmapping

A good strategy ensures you have the right channels, processes, people and technology in place to achieve your goals.

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Customer Journey Mapping

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Customer Journey Mapping

Defining steps, questions, moments and challenges of a typical experience for your customers to identify opportunities.

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Design Thinking Workshops

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Design Thinking Workshops

Collaborate to solve complex problems creatively. Hands-on, activity-based sessions.

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Service Design

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Service Design

Gain a deep understanding of your customer's journey and identify ways it could be enhanced.

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Interface Design

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Interface Design

The intersection between design and code. Ensuring the design of the product or service we’re creating is both beautiful and usable.

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Prototyping & Testing

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Prototyping & Testing

Our prototypes come in many shapes and sizes. From paper-based to code-based, we test and learn before producing the final product.

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If you would like to find out more, get in touch
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