Discover With You

WHERE REAL INSIGHTS INFORM BEAUTIFUL DESIGN


It all starts with a seed. An insight learnt, an idea planted. At Cucumber, the journey to beautiful, usable, designs can take different paths but it always starts with understanding people - the people who use the products and services we are creating. Taking a human-centred approach we collaborate and design alongside your customers and team.

Understanding the Problem

We start with understanding your business, stakeholders and users before exploring solutions. This ensures we focus on your real problems, not the symptoms, and start to build understanding of the impact changes may bring.​

  • Define the Problem

    Defining the right problem means that when thinking about a solution we focus on the problem and not on its symptom.​

  • Identify the Benefits

    Identifying the benefits you and your customers/users expect from any solution guides the definition of the solution to ensure success.​

  • Understand the Journey

    Working collaboratively with you and end users we map out the process or journey to ​understand the process, people and systems involved.​

  • Confirm Direction

    We present insights and recommendations to confirm the focus when defining what the future could look like.​

Define the Problem

Collaborating to find the right solution to solve your problem. The solution could be a digital system, a process change, definition of a strategy, implementation of training or a combination.

  • Competitor & Opportunity Research

    What are your competitors doing and NOT doing? We work to ensure our solutions will give you a competitive advantage.​

  • Understanding the End User

    Involve your users ​to view things from their perspective.​ Without meeting your end users’ ​needs your solution risks failing.​

  • Concept Design

    Taking a 'how might we' approach from a conceptual, technical and visual angle means we collaboratively generate creative and innovative ideas.

  • Concept Validation

    Without validation a solution may not deliver expected benefits so we test to see which ideas are technically feasible, engages users and will deliver success.

  • Solution Roadmap

    What’s the right solution to deliver first?​ We present you a recommended roadmap to start building the future.

Designing the Solution

Creatively designing to bring your digital solution to life, Cucumber takes a user-centric approach to define how your system will look and behave to ensure the final solution addresses the identified problems and delivers the expected benefits.

  • User Experience Design

    We design your products with your users to ensure that the user experience is considered and optimal.

  • Visual Design

    Interactive designs illustrating how the application will look and respond.​ These allow you to provide feedback early - before build constraints are introduced.

  • Requirements Definition & Prioritisation

    We prioritise requirements to ensure that we are building the most valuable parts of the system first.

  • Technical Design

    We identify and define areas such as performance, security and scalability, which ensures solution quality.

  • Build Plan

    We work with you to create a delivery plan that meets your business needs and constraints, and create a smooth transition into the build phase. ​