This article is a 5 stage process to building an analytics framework for your website that takes less than 10 hours work*

This week’s Cucumber knowledge sharing session led by Matías Iacono focused on Machine Learning and Computer Vision, key components of building Artificial Intelligence (AI) solutions.

Yesterday Matías Iacono of Cucumber kicked off the Tauranga STEM Festival Summer Edition with a coding workshop on computer vision and machine learning.

Google Tag Manager has become the tool you need to configure your website for analytics. This post shows you how to quickly build a GTM container and set it up for Google Analytics 3 and Google Analytics 4

A discussion of a technology architecture to control social distancing during the COVID pandemic.

A short article on how to mange the “Non-Interaction Hit” field in Google Tag Manager so that you don’t affect your website bounce rate.

From the moment we first stepped foot on Te Whare Wānanga o Awanuiārangi campus in Whakatane, we were blown away.

This article looks at Google Tag Manager trigger groups and gives an example of one way a trigger group can be used to report on page engagement.

Ever wondered if your users are actually scrolling down the home page far enough to click on that key Call to Action tile?

Google Tag Manager continues to improve and it has recently added some new functionality which is very useful indeed.

Later this month, Groundswell 2020 takes place, the 4th year of Tauranga's Festival of Innovation. Due to COVID-19, all events are being held virtually and while that will limit the networking opportunities, there are still some great events coming up.

This is a very short and simple article that covers just one topic - how to exclude the fbclid query string from Google Analytics reports.

Two months ago we were all ported into an alternate dimension, one not many of us would have had a plan for. A new context, redefined parameters and a new way of working. I’ve personally become a bit allergic to hearing the words ‘new normal’, ‘unprecedented’, ‘lockdown’ and also the dreaded ‘C’ word itself.

Kelly Williams is one of our Front End Developers who, despite being “late to the party”, is making quite the mark on the IT industry.

In this Primary Talk podcast, Ian Gray of Cucumber chatted to Arron Judson, GM Marketing & Partnerships of Scion about Scion's strategy and the Circular Bioeconomy.

I had the opportunity on behalf on Cucumber to attend the recent Zespri Momentum 2020 conference in Tauranga. It certainly was a large occasion with some 500 delegates from across the world gathered together to listen to both Zespri leaders and industry experts on direction and future trends in fresh produce.

Recently Google announced that they are stopping the duplication of Featured Snippets in search results.

Congratulations to Western Bay of Plenty District Council who received runner up in the 2019 ALGIM Excellence in Innovation Award for the Insight Reporting Solution – An organisational approach to storytelling and accountability reporting.