Aligning your digital strategy with your business strategy

First things first, numerous studies have shown that alignment between digital and business strategies delivers tangible value. For example, in a stud

• 11:47am
• 23/09/2015

Setting the record straight: I don’t hate technology, I just love digital strategy

I can recall earlier this year I was in a meeting with our, then very new, CTO Tim King and a client and I said ‘I hate technology’. Tim gave me a fun

• 03:11pm
• 09/09/2015

Walking In Your Shoes

I recently attended a Marketing to the Rural Sector conference where many of the marketers from the agri-business sector gathered to listen to speaker

• 10:39am
• 01/09/2015

Google Tag Manager 101 Part 5 - Forms

The article sets out an easy way to track form submissions when a submitted form does not generate an extra page view. In the olden days, form submiss

• 04:49pm
• 19/08/2015

SITECORE – A leader in the Gartner Magic Quadrant 2015

According to Gartner, companies that prioritise customer experience generate 60% higher profits than competitors. And more than ever before, a company

• 02:27pm
• 12/08/2015

First impressions from the newest family member to Cucumber Digital

As the newest employee of Cucumber, I thought I’d write a wee post on my first impressions of Cucumber and what it’s like behind the front door. It’s

• 01:04pm
• 12/08/2015

TEDx Tauranga. I wish I could bottle it!

I had never been to a TEDx event. Seen a few talks on YouTube and always thought it would be interesting to attend one of those but I thought the real

• 11:03am
• 29/07/2015

Google Tag Manager 101 Part 4 - Social Media

UPDATED 27 APRIL 2017 DUE TO NEW GOOGLE TAG MANAGER INTERFACE Google Analytics already records all of the incoming traffic to your website that arrive

• 03:23pm
• 20/07/2015

Google Tag Manager 101 Part 3 - Creating Link Tags

Welcome to Part 3 of the Google Tag Manager 101 series. I recommend you start with Part 1 and work through the series in order to build your own Googl

• 05:24pm
• 02/07/2015

Google Tag Manager 101 Part 2 - Creating a Tag

Welcome to Google Tag Manager 101 Part 2 - Creating a Tag. In Part 1, we created a Google Tag Manager (GTM) Account and Container and created a Tag th

• 02:22pm
• 18/06/2015

Google Tag Manager 101 Part 1 - The Basics

November 21, 2016: A recent Google Tag Manager release completely changed the user interface. The screenshots have been updated. Google Tag Manager (G

• 01:50pm
• 11/06/2015

Content First - Part Five - How to Sell a Content-First Approach

Woohoo! You’ve made it! Welcome to the final blog post in our first Content First blog series. In this short blog we outline how to sell a content-fir

• 11:22am
• 03/06/2015

Content First - Part Four - Challenges

So far in our Content First blog series we’ve covered off Why Content First, Our Approach, and Information Architecture & Wireframing but what about t

• 12:12pm
• 27/05/2015

Content First - Part Three - Information Architecture and Wireframing

Taking a content-first approach to building websites ensures you are keeping something very important in mind at all times - your clients! Welcome to

• 09:39am
• 18/05/2015

Is your website Mobile Friendly?

Is your website Mobile Friendly? "Mobilegeddon" The Google Mobile Friendly Update means if your website is not Mobile Friendly, you may see a signific

• 09:08am
• 08/05/2015

Content First - Part Two - Our Approach

The one thing web projects have at their heart is CONTENT, and in the second part of our Content First series we will discuss our approach to the cont

• 10:55am
• 04/05/2015

Content First - Part One - Why Content First?

While every web project is ultimately about results, all web projects attempt to solve a slightly different business goal; from increasing sales, to d

• 11:19am
• 22/04/2015

Content First: the Approach to Websites

Webinar Alert: Cucumber to present on 'Content First Approaches to Websites' While every web project is ultimately about results, all web projects att

• 02:09pm
• 09/04/2015

4 Things we can learn from the next generation

Last week I had the pleasure of judging the Tauranga Boys and Tauranga Girls Young Enterprise Business Challenge. The programme puts 100 15 year olds

• 11:32am
• 13/03/2015

6 Important Reports in Google Analytics

If you're brand new to Google Analytics or you visit it rarely, it is very easy to be overwhelmed by the large number of reports available and the she

• 01:58pm
• 27/02/2015