Proof of Concept v Minimal Viable Product

The debate goes on…Proof of Concept vs. Prototype vs. Minimal Viable Product. Debate was raging in the Cucumber camp last week. We were in the midst o

• 08:08pm
• 05/10/2016

The Journey to Servitization Part 1

It is a great time to be a customer. More and more technology is empowering customers (as I write another major update in the iPhone7 and Amazon launc

• 09:36pm
• 12/09/2016

Vive la Liberte

I don’t like Windows. There, I’ve said it. I’m a long-time .Net developer who started not too long after it was first released back in 2002. I’ve have

• 04:31pm
• 24/08/2016

Dean Wood on joining Cucumber

Spotlight on the newest member of the Cucumber family: This month we start a new series where you get to know the member of the Cucumber family a litt

• 04:24pm
• 02/08/2016

Creating Google Analytics goals with regular expressions (regex)

Google Analytics is an immensely powerful tool for analysing your website data. This article looks at creating a Google Analytics goal using a regular

• 12:27pm
• 29/04/2016

2016 Digital Transformation Summit

On Monday I attended the 2016 Digital Transformation Summit at Sky City in Auckland. I'd like to share some of the key messages that resonated with me

• 01:11pm
• 10/03/2016

How to get started with personalisation (infographic)

Personalisation is a relatively easy way to improve the performance of your website, email campaigns, and mobile applications. Heres a quick summary o

• 11:39am
• 08/03/2016

Google Search Changes

Google changed the design of their Search Results page again recently. In this article, I will show the changes as I am seeing them here in New Zealan

• 01:49pm
• 23/02/2016

Personalising your Website – it’s worth it, here’s how to get started

Personalisation is a relatively easy way to improve the performance of your website, email campaigns, and mobile applications. In this article, we cov

• 01:48pm
• 29/01/2016

Website Analytics - Why?

Let’s start with a question. Why even bother with website analytics? Firstly, you have invested in a website and possibly in Adwords, email marketing

• 11:32am
• 29/01/2016

SEO Guidelines for Content Editors

As a digital agency, we like to ensure that technical best practice is adhered to during the build of a new digital solution, however, the content wit

• 01:41pm
• 15/12/2015

Cucumber and PGG Wrightson win at the 2015 Sitecore Experience Awards

We are excited to announce that PGG Wrightson (PGW) have won the Retail, Wholesale and Consumer Goods award at the 2015 Sitecore Experience Awards for

• 01:13pm
• 27/11/2015

Part 3 – MongoDB and considerations for hosting it in production

In this series of blog posts I’ll talk about how we approach Sitecore® Experience Platform™ 8 production hosting at Cucumber. As this is a large topic

• 11:15am
• 13/11/2015

Part 2 - Sitecore 7.x: a look back at how things were done before the release of version 8.

In this series of blog posts I’ll talk about how we approach Sitecore® Experience Platform™ 8 production hosting at Cucumber. As this is a large topic

• 10:20am
• 10/11/2015

Part 1 - Sitecore® Experience Platform™: Production Hosting

In this series of blog posts I’ll talk about how we approach Sitecore® Experience Platform™ 8 production hosting at Cucumber. As this is a large topic

• 01:06pm
• 30/10/2015

The Business Case for Business Blogging

Thinking about starting a business blog? If so, this article is for you – but first, let's set the record straight: Yes, the internet is full of perso

• 11:37am
• 28/10/2015

14 Things You Must Complete Before Launching Your New Website

Ever felt anxious, nervous, excited or completely overwhelmed about making a website live? I know I have and I’m sure it’s a completely normal way to

• 01:07pm
• 23/10/2015

Understanding your customers to deliver an authentic digital experience.

I recently attended a Marketing to the Rural Sector conference. There were a number of very interesting talks from organisations looking to promote pr

• 11:37am
• 14/10/2015

Take a closer look inside Sitecore

With digital influencing decisions in all aspects of customers’ lives these days how do we ensure our organisation is always delivering consistent, da

• 04:21pm
• 07/10/2015

Google Tag Manager 101 Part 6 - Real Bounce Rate

I claimed that the last part was the 5th and final part. However this is the 6th and final part of the Google Tag Manager 101 Series (and I reserve th

• 09:53am
• 28/09/2015