Google Tag Manager 101 Part 8 - CSS Selector

The most important page on your website is your home page. For our website, just over 50% of traffic lands on the home page and for some sites that I

• 10:20pm
• 20/07/2017

PlantTech – a triumph for Tauranga!

As someone who grew up in Tauranga and then left for over 10 years to study, start my career and travel the world, coming home to ‘settle down’ always

• 03:47am
• 19/07/2017

Groundswell Festival of Innovation

Cucumber is sponsoring Groundswell, Tauranga’s inaugural Festival of Innovation created to power the movement, spark collaborations, conversations and

• 04:02am
• 26/06/2017

Sitecore Trendspot 2017

Missed out on Sitecore Trendspot 2017? Never fear, we’ve captured the top highlights from the keynotes and strategy sessions right here in this handy

• 05:00am
• 23/06/2017

Google Tag Manager 101 Part 7 - The Data Layer

I set out on this series of articles intending to write a simple guide to Google Tag Manager for non-developers. After all, the main benefit of Google

• 01:36am
• 16/06/2017

Design Disruptors

Design Disruptors; my kind of people! A couple of weeks ago, on a cold and blustery Thursday 150 folk braved the un-Tauranga like weather to come alon

• 08:22pm
• 29/05/2017

Back to the Future - Design Insights

The 80s are back! Great Scott Marty, we’ve dialled the DeLorean up to 2017 but nothing’s changed? We all know how styles come and go and if you hold o

• 08:44pm
• 10/05/2017

MobileTech 2017 - A Glimpse into the Future

Cucumber recently sponsored the MobileTech 2017 conference in Rotorua. It was the 5th time the event had been run and it's clear why this is becoming

• 08:19pm
• 06/04/2017

A Leagile Strategy

Whilst embarking on a two year supply chain course at Toi-Ohomai from February this year I was presented with, in my first set of course material, two

• 03:30am
• 14/03/2017

Young Innovators Awards 2017

YIA was started in 2013 with one big idea: CREATING TOMORROW'S INNOVATORS In the first 3 years of YIA, there was just a single winner and that person

• 11:52pm
• 10/03/2017

Do your Digital Hygiene first

Recently I had an initial meeting with the Chief Digital Officer in a very well-known company. In this meeting I asked for their number one challenge

• 12:11am
• 28/02/2017

Act at speed without risk

Last November I was asked to present at Enable 2016 in Auckland. The theme was Enabling business transformation through the IT function and was attend

• 10:28pm
• 17/01/2017

The Journey to Servitization Part 2

In Part One we talked about the concept of servitization as an integrated product-service offering that creates additional customer value and aims to

• 03:45am
• 12/10/2016

Proof of Concept v Minimal Viable Product

The debate goes on…Proof of Concept vs. Prototype vs. Minimal Viable Product. Debate was raging in the Cucumber camp last week. We were in the midst o

• 08:08pm
• 05/10/2016

The Journey to Servitization Part 1

It is a great time to be a customer. More and more technology is empowering customers (as I write another major update in the iPhone7 and Amazon launc

• 09:36pm
• 12/09/2016

Vive la Liberte

I don’t like Windows. There, I’ve said it. I’m a long-time .Net developer who started not too long after it was first released back in 2002. I’ve have

• 04:31pm
• 24/08/2016

Dean Wood on joining Cucumber

Spotlight on the newest member of the Cucumber family: This month we start a new series where you get to know the member of the Cucumber family a litt

• 04:24pm
• 02/08/2016

Creating Google Analytics goals with regular expressions (regex)

Google Analytics is an immensely powerful tool for analysing your website data. This article looks at creating a Google Analytics goal using a regular

• 12:27pm
• 29/04/2016

2016 Digital Transformation Summit

On Monday I attended the 2016 Digital Transformation Summit at Sky City in Auckland. I'd like to share some of the key messages that resonated with me

• 01:11pm
• 10/03/2016

How to get started with personalisation (infographic)

Personalisation is a relatively easy way to improve the performance of your website, email campaigns, and mobile applications. Heres a quick summary o

• 11:39am
• 08/03/2016