Future proofing brand through connecting grower to consumer

As a kid, I remember the summers when my mom would drive us down a dusty country road to stop at her favourite roadside stand to buy a dozen ears of s

• 12:41pm
• 25/06/2018

User research for insight

A lot of organisations focus on understanding customer behaviour by tracking intraction data. For example, using phone data or Google Analytics. Is th

• 11:42am
• 25/06/2018

Cucumber at Woodflow 2018

Woodflow 2018 is Australasia’s premier technology event providing practical tools, innovations and insights to help improve logistics and operations w

• 02:59pm
• 14/06/2018

TechWeek 2018

TechWeek 2018 – 10 Billion Mouths, held last month in Tauranga was my first event as Cucumber’s CEO and my first glimpse into NZ’s Horticulture Indust

• 02:32pm
• 07/06/2018

The macro impact of Microinteractions

“The details are not details. They make the product” Often it’s the little things that can elevate our products from good to memorable. In a world wh

• 10:29am
• 04/05/2018

Using Design Thinking to navigate the technology landscape

With the wealth of technology options available and the speed at which new offerings appear, business leaders can end up feeling some confusion. What

• 01:06pm
• 12/04/2018

My thoughts on MobileTECH 2018

MobileTECH 2018 was a landmark event in the Cucumber calendar, and our team was excited to attend this specialised event in Rotorua late last month. H

• 02:42pm
• 10/04/2018

Succession Planning - Growing the Next Cucumber Crop

I’m going to be replaced as CEO. Rest assured this is not a coup, though. I couldn’t be happier that my technology services company Cucumber is finall

• 09:31am
• 21/12/2017

Feeding the world, one cucumber at a time

A few weeks ago, I watched a slightly disturbing programme about tacos made with crickets. This practice is apparently becoming quite mainstream, as c

• 01:15pm
• 12/12/2017

Google Tag Manager 101 Part 10 - Scroll Tracking

Ever wondered if your users are actually scrolling down the home page far enough to click on that key Call to Action tile? You're getting traffic to y

• 12:50pm
• 01/12/2017

Google Tag Manager 101 Part 9 - YouTube Tracking

Google Tag Manager continues to improve and it has recently added some new functionality which is very useful indeed. In the past it wasn't possible t

• 11:01am
• 28/11/2017

He said, she said – from analysis to insights

In this fast moving, increasingly digital world we live in we’re all running to keep up with the latest and greatest. Staying (and appearing to be) re

• 03:17pm
• 23/11/2017

Agile Tauranga 2017

I had the pleasure of helping organise the Agile Tauranga 2017 conference held in….wait for it, Tauranga at the end of September. Agile Tauranga was a

• 05:26pm
• 10/11/2017

Cucumber achieves Microsoft Gold Partner Status

Cucumber is proud to have achieved Gold Partner status with Microsoft in the Application Development competency. This cements our positioning in the m

• 11:52am
• 03/11/2017

Service Design; over-hyped buzzword or powerful transformation tool?

Customers understand their experience of a service very well. The problem is that most organisations often develop their services at arm’s length, or

• 12:12pm
• 31/10/2017

Bringing Agile to Tauranga

I think sometimes Tauranga gets a bad rap as a place for the ‘newly wed or the nearly dead’. Those of us that are lucky enough to live here know what

• 12:20pm
• 13/10/2017

Agile - Fad or Fab?

Prior to Cucumber I had worked in marketing roles at a large NZ company and as such I had been the client of a number of brand, design and digital age

• 10:31am
• 22/09/2017

The key to a successful project

I recently attended a presentation from project futurist and guru Colin D Ellis. Colin is an exceptional presenter and engages the audience with his e

• 09:50am
• 07/09/2017

Don’t put Content Strategy in the Corner (Stories from the CMS)

As a website manager in a large corporate company for many years, I learnt the hard way the importance of managing content in a website CMS (Content M

• 03:23am
• 31/08/2017

Supply Chain – Information Risks

Some of you may know from a previous blog that I started a Diploma in Supply Chain Management L6 with Toi Ohomai. Mainly because the businesses I am t

• 11:11pm
• 23/08/2017