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Rob Ford is the new Cucumber CEO

Cucumber Ltd has appointed Rob Ford as its Chief Executive Officer. Ford was most recently General Manager of Innovation, Environment, and Technology for Pamu Farms of New Zealand, previously known as Landcorp.

He has also held several senior leadership roles with Livestock Improvement (LIC) over 10 years including Head of Technology, General Manager Farm Systems and General Manager Farm Software.

Ford was also Chief Executive of Solutions Dynamics, a technology business that he led through a successful IPO on the NZX.

“Cucumber's mission is to use technology to help create a better world by supporting New Zealand’s primary sector. I look forward to working with the Cucumber team of innovators and disrupters to continue to contribute to the transformation of New Zealand’s primary industries”.

“Innovative technical solutions will be crucial in allowing the primary sector to fully realise and monetise the opportunities that exist in agriculture in New Zealand and globally”, Ford said.

“We’re confident that Rob, with his deep Agritech domain expertise, and a proven track record of developing high-performing teams, is ideally suited to lead Cucumber through this next stage of growth and evolution”, Director and Founder Jodie Tipping said.

Rob took up his appointment on the 3rd of August 2020.