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Cucumber's new GM

Cucumber appoints new General Manager/Sales Director

It is with great pleasure that Cucumber announces the appointment of Aidan Lett asGeneral Manager/Sales Director – Digital and Innovation Technology Services.  

Aidan started with Cucumber on 15 October and reports to CEO Brian Bell. This Sales and Operations role is responsible for overseeing the day-to-day operations of the company’s digital technology services business unit.

Aidan is an experienced sales and marketing professional who has worked with large international brands to fast-growing tech start-ups. He is an experienced strategic thinker with strong business understanding and will be pivotal in setting Cucumber up to achieve their growth plans.

Aidan offers extensive experience in leadership in the digital space that made him a perfect fit for the role. The companies that he has started and worked with previously have seen tremendous growth and attention to customer satisfaction.  As a seasoned professional, he will help direct the company to achieve its sales and growth objectives, with a strong focus on our Digital Experience business unit. He comes to Cucumber with experience from BKA Interactive, Pushpay and Realty Group Ltd. Most recently, Aidan has been consulting and leading some innovative digital marketing companies.

CEO Brian Bell says “Aidan is no stranger to Cucumber with many interactions with him during the last several years. We have always felt that he was an extended part of the family, and now he will help lead us into our company’s next phase. It’s Aidan’s passion that stands out from the rest. He offers a rare mix of creative and analytic thinking with the aim of making the experience for the customer extraordinary. Aidan intuitively understands Cucumber’s core competency of human-digital collaboration enablement. We feel very fortunate that he decided to work with us and put his expertise and passion to work here.”

On a personal level, Aidan is a family man who has four children and a love for surfing and fitness. He also works with community groups, managing, mentoring, counselling and leading people.