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Groundswell Festival of Innovation

Cucumber is sponsoring Groundswell, Tauranga’s inaugural Festival of Innovation created to power the movement, spark collaborations, conversations and connections across the city. Showcasing how our business and people are leading the way through innovation, locations across Tauranga will come alive with a range of events to inspire and upskill the community. Featuring national and international innovators, Groundswell is a must-do in Tauranga this August.

There are 3 types of events to encourage everyone to get involved:

Dip Your Toes - For those just beginning to learn about innovation, these events will help you gain a greater understanding of the 'i' word

Take A Swim - For those keen to get more involved in the space, improve your skills with one of our hands-on workshops

Deep Dive - For our experienced innovators, upskill at one of our industry specific events

Many events are free or subsidised. Here’s a selection of events, for the full schedule go to

  • The YiA Innovation Forum - a one-off chance to hear from international innovation talent, including Nike Innovation Developer Wade Flanagan, and Sinead O'Sullivan, who has worked with NASA, The European Space Agency and the US Centre for Climate Change. 

  • Sports Performance Innovation Forum - Held at The University of Waikato Adams Centre for High Performance, hear world-class athletes and researchers walk you through the ‘head to toe’ of sports performance innovation. 

  • StartUp Weekend - A 54-hour event where developers, designers, marketers, product managers and startup enthusiasts come together to share ideas, form teams, build products, and launch startups! 

  • Blue2Green - Tauranga’s inaugural international Marine Biotechnology Conference, which will be attended by top scientists from around the world and will highlight the work being done in marine research in the Bay of Plenty.