Background
Fisher & Paykel Healthcare designs, manufactures and markets a range of innovative healthcare devices with a focus on medical device products and systems for use in respiratory care, acute care, and the treatment of obstructive sleep apnea. Fisher & Paykel Healthcare has a global reach with manufacturing sites in New Zealand and Mexico, and sales & marketing operations in 30 countries. In total, their products are sold in over 120 countries.
Objectives
When Fisher & Paykel Healthcare approached us, they were seeking a website solution that gave them much more control over the graphical and textual information on their site. With their existing system, changes were not possible without substantial redevelopment (and cost).
Through this project Fisher & Paykel Healthcare wanted a website that would:
- Allow the human resources team to update the site with text, pictures, and videos
- Showcase Fisher & Paykel Healthcare as a great place to work
- Be search engine friendly and able to be found easily by international viewers
- Able to integrate with the Snapfire job application management system.
Solution
In terms of aesthetics, we agreed that the site should be very visual. The key challenge for us was how to make the very visual, dynamic, engaging, and content manageable. Instead of creating the image and video transition functionality directly from the functional specifications, we started with a working paper model of the solution. This approach was instrumental in creating an effective solution as the team understood how the solution needed to physically work before we started cutting code. From the paper model we created a prototype in Flash using Action Script 3 to cater for advanced image transitions. We then worked with Fisher & Paykel Healthcare in prototype review sessions to receive feedback and fine tune the solution.
The website now combines full-screen photography, videos and a range of other supporting functions (such as a content managed photo gallery) to create an engaging experience that reflects the Fisher & Paykel Healthcare brand, and gives visitors a real insight into the working environment and culture.
Benefits
Fisher & Paykel Healthcare loves their new site and has already received positive feedback from potential candidates and other visitors. In terms of tangible benefits Fisher & Paykel Healthcare has:
- Increased the number of unique site visitors
- Increased the site visitors from target countries
- Kept site visitors on the site longer
- Increased the number of online vacancies viewed and applications received.
We learnt some great techniques for visualising a company’s brand through this project and we’re stoked with the final solution. We recommend that you check out the site - it’s pretty amazing. Use the Quick Contact form to the right, if you would like to talk about what we did or to discuss how we can help bring your online presence to life.